Lawyer PR & Branding Agency - Attorney Talent Booking & PR Agents
New York – California – Washington DC & All U.S. – Canada
Americans elevate people and companies in the news to a special status and this is especially true for attorneys and law firms. From Fortune 500 CEOs to families with an injured loved one, when they need legal expertise they don’t look at advertising – they make decisions based on personal referrals and based on what lawyers and law practices are the most visible, in the right places. Studies show that a positive media mention is equivalent to a personal referral in terms of trust. Our public relations team knows how to get attorneys in the media.
Lawyers with a robust portfolio of media coverage attract more and better clients and cases than any competitor – the law practice development benefits are unbeatable. An attorney who provides legal commentary for CNN or Fox, whose expertise is sought by trade publications important to their target prospects, and who is cited in the New York Times attracts quality clients from a broad geographic area.
Elite Lawyer Management PR experts get you in the news and keep you there. We’re not speaking of the Gloria Allred “Look at me” sort of publicity, but rather the high gravitas commentary you hear from Norm Pattis for national outlets on important legal issues of the day. Media attention is the ultimate in practice development for attorneys and law firms and our PR (public relations) experts win that media attention for great lawyers.
Our law practice PR experts focus on strategic media coverage, getting you and your practice coverage and placement in the right media outlets to grow your practice and legal reputation. We build your target list of national, regional, and local media outlets for optimal coverage, then our publicists tirelessly pitch, inform, and cajole reporters, bloggers, producers, and bookers to win press coverage for ELM lawyer clients.
Every media relations effort is necessarily different – we focus on legal specialties (and subspecialties) as well as practice and personal strengths of the attorneys we serve. Some examples include:
A one size fits all law firm PR strategy to grow your practice doesn’t work. At Elite Lawyer Management, every client is a unique professional with a distinct legal practice, requiring a custom public relations effort. Judge our publicists and strategy by our clients’ earned media, both quantity and quality. The lawyer on the cover of Fast Company last month isn’t the best IP attorney – she’s the one with the best publicist.
Winning media for lawyers and their law practice is a difficult task requiring expertise and tactics beyond the norm. Press releases are nearly useless these days yet PR people constantly tout their efficacy and otherwise try to justify their efforts. Elite Lawyer Mangement publicists are more effective, defined as getting earned media in legitimate, appropriate, and widely-read or viewed outlets, for our law firm clients. Here’s why our clients are in the news, often:
There is much more to getting quality press for our clients but an unmatched team of former journalists presenting media trained legal experts as voices of narratives that inform audiences is the foundation. Ask us what media we have won and when and for whom. That’s how you evaluate PR success.
Great press is only valuable if you know how to leverage it to grow your practice and income; otherwise it’s just getting your name in the paper. We have a proven process for converting your earned media into new clients, enhancing your reputation among peers and existing clients, as well as turning your “fifteen minutes” into a lifetime brand.
Media relations for law firms doesn’t, or at least shouldn’t, happen in a vacuum. Everything we do for law firms is part of a synergistic methodology where law firm branding, platform development, content distribution, publishing, online marketing and lawyer PR work together to build your practice, reputation, and income.
Connect with us to learn what’s possible for your law practice: [hidden email]